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Dec 10th
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For over a century, the history of Pirelli has accompanied that of the automotive industry. A history built on high performance tires, in which Pirelli has been positioned as the world leader in both the original equipment and replacement market: with 24 factories in 12 countries around the world.

Pirelli Tire is the world's fifth largest operator in terms of turnover on the Tire market, with levels of profitability among the highest in the sector. In 2008, the activities today under the aegis of Pirelli Tire generated revenues of around 4.1 billion Euros.

Pirelli Tire is today the operational holding company for a group involved in the design, development, production and marketing of Tires destined for various types of vehicle: cars, light vehicles and motorcycles (Consumer sector, 70% of revenue), buses, trucks, agricultural and earth moving machinery, and the production and marketing of steelcord (Industrial segment, 30% of revenue).

Pirelli Tire focuses in particular on the high-end segments characterised by elevated techno-logical contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle Tires: Pirelli Tires are today seen as synonymous with quality, emotion and ultimate performance. Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms.